Forests aren’t just a collection of trees—they’re living, breathing ecosystems that support 80% of the world’s terrestrial species, regulate our climate, and provide the very oxygen we breathe. But despite their importance, we’re losing them at an alarming rate.

Trees don’t just stand there looking pretty—they actively release phytoncides, natural compounds that help protect them from pests and diseases. What’s even more fascinating is that when humans breathe in these phytoncides, our bodies respond in incredible ways. Studies have shown that exposure to these tree-emitted compounds can reduce cortisol levels, the hormone responsible for stress. Lower cortisol means a calmer nervous system, helping us feel more relaxed and at ease.

Beyond stress relief, phytoncides also have a powerful impact on our immune system. Research by Dr. Qing Li, a leading expert in forest medicine, demonstrated that spending just two nights in a forest increased natural killer (NK) cell activity by 50%, with effects lasting for up to 30 days. These compounds also have anti-inflammatory properties, which can benefit people suffering from conditions linked to chronic inflammation, such as anxiety, depression, and heart disease. In other words, just by being in the presence of trees, your body gets a natural boost in immunity and overall well-being.

But forests don’t just work their magic on our bodies—they rewire our minds, too. Ever noticed how a walk through the woods clears your head like nothing else? Science backs that up. Studies show that spending time in nature can enhance focus, boost creativity, and even ease symptoms of anxiety and depression. There’s something about the quiet rustling of leaves, the filtered sunlight, and the earthy scent of moss that slows our racing thoughts and brings us back to the present. In a world where notifications never stop buzzing and to-do lists never seem to end, this kind of natural reset is more valuable than ever.

Japan, a country known for its fast-paced urban life, has already embraced this idea through Shinrin-yoku, or forest bathing. And no, it’s not about hiking or working up a sweat—it’s about simply being in the forest. Breathing in the crisp, pine-scented air. Watching the way sunlight dances through the branches. Listening to the distant call of a bird. It’s mindfulness in its purest form, and research shows it lowers cortisol, reduces heart rate, and promotes an overall sense of calm.

Yet, even as we learn more about the healing power of forests, we’re destroying them at an alarming rate. Millions of acres vanish every year, cleared for agriculture, logging, and urban expansion. With every tree cut down, we’re not just losing a carbon sink or a home for wildlife—we’re erasing a natural refuge for our own well-being. The irony is heartbreaking: we turn to forests to de-stress, to heal, to breathe easier, yet we’re actively wiping them off the map.

And this loss isn’t just about trees. It’s about future generations never knowing the quiet magic of being lost in the woods. It’s about animals losing their homes, climate change accelerating, and our planet becoming a little less wild, a little less whole. If we want to keep reaping the benefits of forests, we need to protect them. Reforestation projects, sustainable land use, and conservation efforts offer hope, but real change starts with awareness and action.

So, on this International Day of Forests, let’s do more than just appreciate trees—let’s fight for them.

Support Brands That Protect Forests: Every purchase we make has an impact, and many everyday products—such as paper, furniture, coffee, chocolate, and even shampoo—are linked to deforestation. The good news is that by choosing sustainable and certified products, we can shift demand towards practices that protect forests rather than harm them. When shopping for paper or wood products, look for FSC (Forest Stewardship Council) certification, which ensures the materials come from responsibly managed forests. For food and drinks like coffee, chocolate, and tea, choose brands certified by Rainforest Alliance or Fair Trade, which support sustainable farming practices. Additionally, it’s crucial to avoid brands that rely on unsustainable palm oil, as this is a leading cause of deforestation. If you can’t avoid palm oil, look for products certified by the Roundtable on Sustainable Palm Oil (RSPO) for more ethical sourcing

Support Forest-Friendly Travel: Traveling can have a significant impact on the environment, but by making mindful travel choices, we can reduce our footprint and support conservation efforts. Choose eco-friendly travel options, such as trains instead of flights, or sustainable hotels that prioritize environmental responsibility. Many destinations in Kent offer eco-friendly stays, like The Green House Hostel in Canterbury, which is committed to sustainability. When traveling, avoid activities that harm ecosystems, such as elephant rides or visiting wildlife attractions that don’t prioritize conservation. Opt for tours and experiences that promote environmental awareness, like those offered by The Kent Downs Area of Outstanding Natural Beauty (AONB), which encourages responsible travel to protect the landscape. For more information on eco-friendly tourism in Kent, visit Kent Tourism for a list of sustainable places to stay and activities to explore.

Choose Sustainable Fashion: The fashion industry is a major contributor to deforestation, particularly with the demand for materials like cotton, leather, and wood pulp used in textiles. By choosing sustainable fashion, we can reduce the demand for these materials. Look for brands that use eco-friendly materials such as organic cotton, recycled fabrics, and sustainable leather alternatives. Learn more about sustainable fashion choices from websites like The Ethical Consumer for guidance on ethical shopping and sustainable clothing brands.

Reduce Your Carbon Footprint: Deforestation contributes to climate change by releasing carbon stored in trees into the atmosphere. One way to help is by reducing your carbon footprint. Walk, cycle, or take public transport instead of driving, and opt for energy-efficient appliances and renewable energy sources. By making small changes to reduce your carbon emissions, you can help combat the effects of deforestation and climate change. For more on how to reduce your carbon footprint in Kent, visit Climate change – Kent County Council which provides local resources for sustainability and carbon reduction.    

Support Agroforestry: Agroforestry is a land management system that integrates trees and shrubs with crops or livestock. This practice helps to reduce the need for deforestation while improving biodiversity, soil health, and water quality. Supporting businesses and organizations that promote agroforestry can help protect forests. In Kent, the Kent County Agricultural Society – Showcasing Farming and Agriculture In Kent is a great place to learn about sustainable farming practices, including agroforestry. By supporting sustainable farmers who practice agroforestry, you can contribute to protecting forests while supporting local agriculture. For more on agroforestry in Kent, check out Agroforestry Research Trust Home – The Agroforestry Research Trust for detailed information on the benefits of agroforestry and how it supports forest conservation.

Saving forests isn’t just about preserving trees—it’s about protecting the incredible ecosystems that sustain life on Earth, including our own. The choices we make every day, from the brands we support to the food we eat, have a direct impact on deforestation. And while it might seem overwhelming at times, the truth is that small actions add up. By being mindful consumers, reducing waste, speaking up for stronger environmental policies, and simply reconnecting with nature, we can all play a role in safeguarding our planet’s forests.

The best part? You don’t have to be an expert or a full-time activist to make a difference. Maybe it starts with switching to FSC-certified products or joining a local tree-planting event. Maybe it’s as simple as sharing what you’ve learned with a friend. Change doesn’t happen overnight, but every step we take—no matter how small—moves us closer to a future where forests thrive, wildlife flourishes, and clean air is abundant.

So, next time you step outside and take a deep breath, remember: the trees are working hard for us. It’s time we return the favour.

By Amitheesha Ganesh, SGO Projects Officer