{"id":5862,"date":"2020-05-04T11:41:41","date_gmt":"2020-05-04T10:41:41","guid":{"rendered":"https:\/\/blogs.canterbury.ac.uk\/expertcomment\/?p=5862"},"modified":"2021-06-15T16:05:49","modified_gmt":"2021-06-15T15:05:49","slug":"we-are-still-in-lockdown-so-why-is-travel-increasing","status":"publish","type":"post","link":"https:\/\/blogs.canterbury.ac.uk\/expertcomment\/we-are-still-in-lockdown-so-why-is-travel-increasing\/","title":{"rendered":"We are still in lockdown &#8211; so why is travel increasing?"},"content":{"rendered":"\n<p><strong><em>Dr Susan Kenyon explains why the government and transport planners need to intervene now to encourage us to continue to reduce our personal travel and to support lasting travel behaviour change.<\/em><\/strong><\/p>\n\n\n\n<!--more-->\n\n\n\n<p>Government\nstatistics tell us that levels of personal travel are starting to increase\nafter six weeks in lockdown.&nbsp; Why is\nthis?&nbsp; <\/p>\n\n\n\n<p>Without\ntargeted government interventions to address our <em>ability<\/em> and <em>willingness\n<\/em>to change our travel, it is to be expected that people would quickly begin\nto revert to normal patterns of travel behaviour.&nbsp;<\/p>\n\n\n\n<p>The\nlockdown that we are experiencing in the UK as a result of the fight against\nCovid-19 initially led to a rapid decline in travel.&nbsp; This offered a glimpse\nof a possible alternative world, <a href=\"https:\/\/doi.org\/10.1016\/0191-2607(86)90096-8\">long\nhypothesised<\/a>, where physical travel to access\nwork, learning, shops, services, social networks and other goods is no longer\nas necessary.&nbsp; <\/p>\n\n\n\n<p>There has\nbeen much excitement that this change would last beyond the immediate\ncrisis.&nbsp; Because a reduction in travel has been&nbsp;proven&nbsp;to be\npossible and positive, surely it is logical to expect that we will continue to\nshun travel: that individuals will rationally assess the benefits of reducing\ntheir travel and choose to maintain this?&nbsp;<\/p>\n\n\n\n<p>Unfortunately,\nthis is rarely how&nbsp;<a href=\"https:\/\/us.macmillan.com\/books\/9780374533557\">decisions<\/a>, particularly&nbsp;<a href=\"https:\/\/doi.org\/10.1016\/S1369-8478(02)00035-9\">travel\ndecisions<\/a>, are made.&nbsp; My research\nsuggests that our travel behaviour is informed by four key types of behavioural\ninfluences<a href=\"https:\/\/blogs.canterbury.ac.uk\/politics\/?p=6181&amp;preview=true#_edn1\">[i]<\/a> that, most of the time, we are not\nable to control.&nbsp; Because of this, we\naren\u2019t <em>able <\/em>to choose our travel behaviour, or to choose to change\nit.&nbsp; Even when we are&nbsp;<em>able&nbsp;<\/em>to choose to change our\nbehaviour, much of the time, we aren\u2019t&nbsp;<em>willing&nbsp;<\/em>to do so.&nbsp;\n<\/p>\n\n\n\n<p>These\ninfluences haven\u2019t changed during lockdown.&nbsp;\nWe\nhave seen a temporary disruption, which has enforced change.&nbsp; But everything\nthat we know about travel behaviour\nsuggests that we will see a bounce back to normal travel behaviour as the\nlockdown is lifted: that the activity patterns that cause us to travel will\nsettle back into a built environment that hasn\u2019t changed.&nbsp; Travel will\nonce again become a social and cultural norm; habits will return; our\nbiological and psychological impetus for movement will be realised.&nbsp;<\/p>\n\n\n\n<p>Targeted\nintervention by government and transport authorities is essential now, to\naddress our <em>ability <\/em>and <em>willingness <\/em>to reduce our travel.&nbsp; <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Immediate actions to reduce travel in lockdown need to focus not on      authority, but on <a href=\"http:\/\/www.harperbusiness.com\/book\/9780061241895\/influence-Robert-B.-Cialdini\/\">marketing<\/a> that makes <a href=\"https:\/\/doi.org\/10.1016\/j.trc.2009.04.014\">reduced travel a social norm, a commitment, reciprocal behaviour that we <\/a>like to do.&nbsp; <\/li><li>In the longer term, once the immediate crisis is over, we can encourage people to gradually evolve their behaviour.&nbsp; This will help to make it easier to&nbsp;maintain the change, making it attractive and part of a wider social norm.&nbsp;<\/li><li>Immediate actions to tackle our ability to reduce travel must focus on enabling virtual access. The digital divide is preventing access to work, learning, social networks, shopping.&nbsp;      It is essential to audit and meet need for virtual mobility.&nbsp; <\/li><li>In the longer term, to encourage continued virtual access,      government, employers and service providers should also address infrastructure in the sense of the quality of activities.&nbsp;<\/li><li>In the longer term, applying a mobility appraisal to all areas of policy could help us to travel less, refocusing policy delivery at the local level.&nbsp;<\/li><li>There is a real opportunity to reduce social exclusion through&nbsp;virtual access&nbsp;to activities.&nbsp; Embracing this by introducing the necessary infrastructure should be a priority.&nbsp;<\/li><li>Planners and transport planners must be encouraged to move from being facilitators of travel to disruptors, challenging the assumption of mobility and adding virtual mobility into the conversation.&nbsp;<\/li><\/ul>\n\n\n\n<p>Governments and other actors, across all policy areas, need to act, in the ways described above, to encourage travel behaviour change to embed and evolve, from necessity, to positive choice.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/blogs.canterbury.ac.uk\/politics\/2020\/04\/24\/4-reason-why-lockdown-reduction-in-travel-wont-stick-and-7-ways-to-encourage-it\/\">Read the full blog<\/a> on the Politics and\nInternational Relations blog.&nbsp; <\/p>\n\n\n\n<p>Dr Susan Kenyon&nbsp;is a Faculty Director of Learning and Teaching and Principal Lecturer in Transport, Politics and Society. She has studied transport and travel behaviour since 1998 and has published extensively in the area. Her module Transport, Politics and Society is open to second-year students studying&nbsp;Politics and International Relations. The module considers the challenges of social exclusion and&nbsp;sustainable development&nbsp;in transport planning and has been carefully designed to integrate work-related<em> learning opportunities for students. &nbsp;&nbsp;<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dr Susan Kenyon explains why the government and transport planners need to intervene now to encourage us to continue to reduce our personal travel and to support lasting travel behaviour change.<\/p>\n","protected":false},"author":151654,"featured_media":5870,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3902,1357],"tags":[3522,3365,3509,3513,3521],"class_list":["post-5862","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research","category-society","tag-change","tag-covid-19","tag-lockdown-travel","tag-policy-area","tag-travel-behaviour"],"acf":[],"aioseo_notices":[],"authorName":"Emma Grafton-Williams","featuredImage":"https:\/\/blogs.canterbury.ac.uk\/expertcomment\/wp-content\/uploads\/sites\/437\/2020\/05\/travel-covid.png","postExcerpt":"Dr Susan Kenyon explains why the government and transport planners need to intervene now to encourage us to continue to reduce our personal travel and to support lasting travel behaviour change.","_links":{"self":[{"href":"https:\/\/blogs.canterbury.ac.uk\/expertcomment\/wp-json\/wp\/v2\/posts\/5862","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.canterbury.ac.uk\/expertcomment\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.canterbury.ac.uk\/expertcomment\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.canterbury.ac.uk\/expertcomment\/wp-json\/wp\/v2\/users\/151654"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.canterbury.ac.uk\/expertcomment\/wp-json\/wp\/v2\/comments?post=5862"}],"version-history":[{"count":4,"href":"https:\/\/blogs.canterbury.ac.uk\/expertcomment\/wp-json\/wp\/v2\/posts\/5862\/revisions"}],"predecessor-version":[{"id":7466,"href":"https:\/\/blogs.canterbury.ac.uk\/expertcomment\/wp-json\/wp\/v2\/posts\/5862\/revisions\/7466"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.canterbury.ac.uk\/expertcomment\/wp-json\/wp\/v2\/media\/5870"}],"wp:attachment":[{"href":"https:\/\/blogs.canterbury.ac.uk\/expertcomment\/wp-json\/wp\/v2\/media?parent=5862"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.canterbury.ac.uk\/expertcomment\/wp-json\/wp\/v2\/categories?post=5862"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.canterbury.ac.uk\/expertcomment\/wp-json\/wp\/v2\/tags?post=5862"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}