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Your digital footprint

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What is a digital footprint?

There are two types of digital footprints that you should be aware of: your active but also your passive footprint.

Active - The data you leave behind i.e. posting on Facebook, Twitter or other social media,
Subscribing to a newsletter,
Filling out an online form or survey,
Agreeing to install cookies on your browser when asked to.

Passive data is the data that is collected about you or that you unintentionally leave behind
i.e. Apps that use geolocation to pinpoint your location,
Companies who use your social media ‘likes’ and ‘shares’ to target you,
Sites that use cookies to trace your activity without asking your permission,
Being tagged into a photo on social media.

Active-V-Passive Download

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