Carlos Ramírez Suárez, a Canterbury Christ Church University Software Engineering graduate and current MSc candidate in Data Science, Technology & Innovation at the University of Edinburgh, recently took centre stage at IBC 2025 in Amsterdam – one of the world’s premier media and technology events. With over 43,000 attendees and 1,300+ exhibitors, Carlos presented as part of the Future Tech programme, which spotlighted cutting-edge AI workflows and next-generation production tools.

Representing his startup Ramblox, Carlos introduced his two AI-powered platforms – MediaHub and ClipCraft – designed to simplify and accelerate media publishing. MediaHub predicts cross-platform performance and automates publishing across YouTube, Spotify and social media. Whilst ClipCraft transforms a single video into tailored clips for multiple platforms using AI-driven scene detection, captioning and formatting.

Carlos and his team are now running pilot programmes with broadcasters and digital networks, expanding integrations and offering secure deployment options for teams with strict data requirements.

Reflecting on his time at CCCU

Carlos credits his BSc in Software Engineering for instilling the discipline needed to build production-grade systems.

“The coursework and lecturers helped me move from ‘cool demo’ to reliable products that media teams can trust,” he shares. His favourite memory? Final-year project presentations and late nights in the labs, turning ideas into working features—a sense of community that’s stayed with him.

Carlos’s advice for students entering tech and innovation is refreshingly practical: “Ship small, measurable wins early and keep a public portfolio. Most importantly, talk to users weekly -your code should solve a real workflow problem, not just pass a benchmark.”

From CCCU labs to the global stage at IBC, Carlos’s journey is a testament to the power of curiosity, collaboration, and code that makes a difference.